Kim Kardashian Prepares Fashion Brand for North
Kim Kardashian may be building the next generation of her family empire. The SKIMS founder has officially filed multiple trademarks for a brand called NOR11, and all signs point to her 12-year-old daughter, North West, making a foray into the fashion spotlight. While North has already made headlines for her bold style choices and creative projects, these new filings suggest something much bigger is on the horizon.
From clothing and accessories to beauty cases, NOR11 appears poised to make a significant impact in the fashion world. And if history tells us anything, when Kim Kardashian makes a business move, it is rarely small.
Keep reading to discover what the NOR11 trademark filings reveal about North West’s possible fashion debut and what this could mean for the future of the Kardashian empire.
NOR11 Trademark Filings Signal a Major Move
On January 14, Kim Kardashian submitted three trademark applications for the name NOR11. The filings cover a wide range of products, including dresses, footwear, loungewear, hats, watches, jewelry, handbags, and cosmetic cases.
The brand name itself seems like a personal nod to North West. While Kim has not publicly confirmed the full vision behind NOR11, it strongly suggests that she is laying the groundwork for her daughter’s future business ventures.
Kim has already built billion-dollar brands and understands the power of intellectual property. Filing trademarks early is a strategic move that protects a name before product launches and partnerships take off. With North growing up in a household shaped by fashion, music, and global branding, the timing feels intentional.
Following in Famous Footsteps
North West is no stranger to the spotlight. As the daughter of Kim Kardashian and Kanye West, she has grown up surrounded by fashion shows, studio sessions, and red carpet events.
She has already dipped her toes into music. In January, North shared a clip on Instagram Stories featuring a collaboration with her dad titled Piercing on My Hand Ye Version. The song appeared to address the public conversation surrounding her piercings.
In the track, she confidently rapped, “Piercing on my hand, the other holding bands. No friends, just filter, you wouldn’t understand.”
Later in the song, she continued, “Went to school for two days, then I got banned. Skipping school, yeah, I do it on the daily. Got some new rings, yeah, they’re so crazy.”
North did not hold back as she delivered more lines that seemed to respond directly to critics. She rapped, “All my friends are hits, you know I’m not lazy. You’re so angry that I’m so mainstream. I’m not sure I’m crazy. I want more piercings and tats. I love blue hair, put it in some plaits. Put the music to the max. I want like a hundred thousand racks.”
Her lyrics showed confidence and self-awareness well beyond her years. She is developing her own voice, both creatively and stylistically.
North West’s Bold Style Sparks Debate
North’s fashion sense has always stood out. Over the past year, she has faced backlash for showing off a dermal piercing while in Rome. Some fans questioned whether she was too young for such body modifications and raised concerns about pain and potential infection.
Since then, she has been spotted with additional piercings and edgy style choices. Some of the looks have included fake modifications, while others appeared real.
Despite criticism, North has remained unapologetic. She continues to experiment with fashion, beauty, and accessories in a way that reflects her personality.
During a conversation with her mom for Interview Magazine in October, North openly shared her fashion influences. When Kim asked about her favorite style at the moment, North answered confidently, “I like streetwear and ’90s. Tyler, the Creator; my dad; me!”
That answer said a lot. While Kim Kardashian is known worldwide for shaping trends, North made it clear that she draws more inspiration from her dad and her own instincts.
Growing Up in a Fashion Powerhouse
It is no surprise that North might be launching her own brand. Kim Kardashian has built a global empire through ventures like SKIMS, beauty collaborations, and licensing deals. She understands branding, audience engagement, and how to turn a personal story into a powerful business.
If NOR11 becomes a full-scale fashion label, North will have access to some of the best industry resources available. From product development to marketing strategy, the infrastructure is already there.
At the same time, North is growing up in a different era of celebrity entrepreneurship. Gen Alpha consumers value authenticity and individuality. North’s bold choices and creative expression could resonate strongly with younger audiences who appreciate fearless self-presentation.
What NOR11 Could Mean for the Future
The scope of the trademark filings suggests that NOR11 will not be limited to just one category. With apparel, footwear, jewelry, handbags, and cosmetic cases included, the brand could evolve into a lifestyle label.
North already has name recognition and social media presence. Combined with her parents’ influence in music and fashion, she is positioned uniquely within pop culture.
While details about product launches and timelines have not been announced, the filings alone indicate serious planning. Kim Kardashian has a history of moving strategically and protecting her business ideas early.
For now, fans are watching closely. Whether NOR11 becomes a streetwear-inspired collection reflecting North’s love of 90s aesthetics or something entirely unexpected, one thing is certain. North West is carving out her own lane.
At just 12 years old, she is already exploring music, fashion, and personal branding. With a mother who has mastered the art of turning influence into enterprise, NOR11 may be the beginning of a new chapter in the Kardashian legacy.
And if North’s confidence is any indication, she is ready for it.
Summary:
- Kim Kardashian filed three trademarks on January 14 for the brand name NOR11, which appears to be connected to her 12-year-old daughter, North West.
- The trademark filings cover a wide range of products, including dresses, footwear, loungewear, hats, watches, jewelry, handbags, and cosmetic cases.
- NOR11 suggests North West may be preparing to launch her own fashion and accessories brand.
- North has already stepped into music, recently sharing a collaboration with her father, Kanye West, titled Piercing on My Hand Ye Version.
- The song appeared to address public criticism surrounding her dermal piercings and bold style choices.
- North has faced backlash for her piercings and edgy fashion statements, but has remained confident and unapologetic.
- In a past interview, North revealed that her style inspiration comes from streetwear, 90s fashion, Tyler, the Creator, her dad, and herself.
- With Kim Kardashian’s business expertise and brand-building experience, NOR11 could grow into a major lifestyle label.
- The filings signal early strategic planning, hinting that North West may be building her own fashion empire.
