Selena Gomez Becomes a Billionaire at 32 and It Has Little to Do With Hollywood
Selena Gomez has reached a financial milestone that very few entertainers ever achieve. At just 32 years old, she is officially a billionaire. What makes this moment even more fascinating is that hit songs, blockbuster films, or television roles do not drive her billion-dollar fortune.
Instead, it is the result of smart business decisions, brand building, and a beauty empire that has taken the industry by storm. According to Bloomberg, Selena Gomez now has an estimated net worth of $ 1.3 billion. The majority of that wealth comes from her beauty brand, Rare Beauty, which has grown rapidly since its launch and continues to dominate both retail shelves and social media feeds.
Keep reading to see how Rare Beauty, smart investments, and social influence helped her redefine celebrity success beyond Hollywood.
Selena Gomez’s Billionaire Status Explained
Bloomberg recently published an article titled “Selena Gomez Is a Billionaire Thanks to Her Beauty Brand.” The report confirms that Gomez is now one of the youngest self-made female billionaires in the world.
Roughly 80 percent of her total net worth is tied directly to Rare Beauty, making it the clear engine behind her financial success. While Gomez has earned millions over the years from music tours, acting roles, and endorsements, none of those revenue streams compares to the value of her stake in Rare Beauty. Bloomberg estimates her share in the company alone is worth over 1 billion dollars.
Rare Beauty Is the Real Powerhouse
Rare Beauty launched in 2020 with a clear mission focused on inclusivity, mental health awareness, and redefining beauty standards. From the beginning, the brand stood out in a crowded celebrity beauty market by offering accessible pricing, thoughtful product design, and messaging that resonated deeply with Gen Z and millennial consumers.
In 2023, Rare Beauty generated more than 350 million dollars in sales. That figure helped push the company’s valuation to around 2 billion dollars by March of this year. At that time, Gomez reportedly hired advisers to explore a potential sale. However, she later shut down speculation by telling Time “she has no plans to sell.”
Rare Beauty’s influence is also massive online. The brand has built a cult following on TikTok with more than 4 million followers and another 8 million on Instagram. Viral product launches and creator-driven content continue to fuel organic growth without relying heavily on traditional advertising.
Smart Investments Beyond Beauty
Rare Beauty may be the crown jewel, but Selena Gomez has quietly built a diverse investment portfolio over the years. One of her notable ventures is Serendipity Brands, a dessert and lifestyle company inspired by the iconic Serendipity 3 restaurant in New York City.
She is also an investor in GoPuff, the grocery delivery company that was valued at nearly 15 billion dollars in 2021. GoPuff is part of comedian Kevin Hart’s venture capital portfolio and reflects Gomez’s interest in tech-driven consumer brands.
Another meaningful project is Wondermind, a mental health platform she co-founded with her mother. Wondermind was valued at 100 million dollars in 2022 and focuses on accessible mental health content and resources. This venture aligns closely with Gomez’s long-standing advocacy for mental health awareness.
Endorsements That Pay Millions
In addition to her businesses, Selena Gomez remains one of the most valuable celebrity endorsers in the world. Over the years, she has signed lucrative deals with major global brands like Puma, Louis Vuitton, and Coach.
Her influence on social media is unmatched. According to Hopper’s 2024 Instagram Rich List, Gomez earns an estimated 2.5 million dollars per sponsored Instagram post. With hundreds of millions of followers across platforms, her ability to drive consumer attention translates directly into revenue.
These endorsement deals continue to add millions to her net worth each year, even though they now represent a smaller portion of her overall wealth compared to Rare Beauty.
Acting Still Plays a Role
Although business is her biggest financial driver, Selena Gomez has not stepped away from acting. She stars as both an actor and executive producer on Hulu’s hit series Only Murders in the Building.
The show, which also stars Steve Martin and Martin Short, has been a critical and commercial success. Gomez reportedly earns around 6 million dollars per season for her role, adding another steady income stream to her portfolio.
Beyond the paycheck, the series keeps her firmly positioned as a respected figure in Hollywood while she continues expanding her influence as an entrepreneur.
A New Blueprint for Celebrity Wealth
Selena Gomez’s billionaire status represents a shift in how modern celebrities build wealth. Rather than relying solely on entertainment contracts, she has leveraged her personal brand to create long-term business value.
Rare Beauty’s success shows that authenticity, smart leadership, and social impact can coexist with massive profitability. Gomez has turned vulnerability and purpose into a competitive advantage, setting a new standard for celebrity-founded companies.
At just 32, her journey is far from over. Whether she continues scaling Rare Beauty, launches new ventures, or expands her investment footprint, one thing is clear. Selena Gomez is no longer just a star. She is a business powerhouse shaping the future of celebrity entrepreneurship.
Summary:
- Selena Gomez officially became a billionaire at age 32 with an estimated net worth of 1.3 billion dollars, according to Bloomberg.
- The majority of her wealth comes from her beauty brand Rare Beauty, which accounts for roughly 80 percent of her total net worth.
- Rare Beauty generated over 350 million dollars in sales in 2023 and was valued at approximately 2 billion dollars in early 2024.
- Selena Gomez holds a stake in Rare Beauty worth over 1 billion dollars, making it her most valuable asset.
- The brand has built a massive social media presence with millions of followers on TikTok and Instagram.
- Gomez has no plans to sell Rare Beauty despite hiring advisers to explore strategic options.
- Her investment portfolio includes Serendipity Brands, grocery delivery company GoPuff, and mental health platform Wondermind.
- Selena Gomez earns millions through endorsement deals with brands like Puma, Louis Vuitton, and Coach.
- She reportedly earns around 2.5 million dollars per sponsored Instagram post.
- Gomez also earns approximately 6 million dollars per season as a star and executive producer on Hulu’s Only Murders in the Building.
